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New Balance


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New Balance


New Balance began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company. Today New Balance is a family of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine.
 

Since the days of selling arch supports to police officers and waiters, New Balance has been a brand concerned with meeting the needs of the everyday athlete. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance.

 

To ensure the best fitting, best performing shoes and apparel, we focus on improving our technology and production methods. We have maintained five manufacturing facilities in New England where we continue to rely on the skills and teamwork of our American workforce to produce a percentage of our athletic footwear. We have also remained strongly committed to a core set of company values that include integrity, teamwork and total customer satisfaction.
 

Recycled Material and the newSKY Shoe


As part of a greater effort from New Balance to adopt more sustainable practices, newSKY represents an approach towards utilizing recycled materials to create footwear.
 

The upper of newSKY is made entirely from Eco-fi; a high-quality polyester manufactured from 95% PET plastic bottles. Bottles are chopped into flakes, heated, and molded into fiber, creating a strong, versatile fabric. It takes only about 12 bottles to produce one pound of fiber and only about 8 bottles to create an average pair of newSKY shoes. In addition to the environmental benefits of reusing plastic bottles, it’s Eco-fi’s technical qualities that make it an exceptional textile for footwear.
 



According to Dave Rowell, Executive Vice President of Sales for Foss Manufacturing, the company that produces the recycled fabric, the only real difference between Eco-fi polyester and the polyester common to most apparel and home furnishings is the use of post-consumer plastic bottles during the manufacturing process. “Potentially, anything made out of polyester can be made out of Eco-fi polyester,” said Dave. “It actually has a higher strength than most of the polyester you’d find in your clothes.” Chemically and functionally, Eco-fi has the same, if not higher, level of performance as fabric made from virgin materials.
 

Eco-fi’s strength and durability make it an easy choice for car interiors and carpets but its other characteristics - such as comfort and breathability – make it an ideal fabric for footwear. It’s lightweight with great thermal conductivity – 10% lighter than cotton and keeps out cold better than nylon or wool. Eco-fi is also a hydrophobic fiber, which repels water to keep the foot dry and clean. As an added layer of protection, the Eco-fi used for newSKY has been treated with Fosshield – an antimicrobial technology also developed by Foss Manufacturing that inhibits the growth of bacteria, mold, mildew, and fungus.

 




Manufactured from PET plastic bottles, Eco-fi polyester fiber is surprisingly strong.
 

In addition to the structural benefits of Eco-fi, the manufacturing process is tailored specifically for the purposes of newSKY’s upper. "You can see there's more to making the product work for the upper than just the fiber itself,” said Dave. “The crimp level, the type of needles we use, there's so much that goes into making the material just right for newSKY.” Today, with newSKY as a clear example, textiles created from post-consumer plastic bottles not only have environmental value, but also meet the high standard of quality necessary for New Balance footwear.

 


Contacts:

Coutry: USA
city: Boston

Polyester fiber: "Eco-fi"

 

 
 

 
 
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