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Sector No Limits was founded in 1973, and ever since, he carries behind the meaning of the constant self-challenge.

The company was established in Neuchâtel, Switzerland. In 2001, it passed ownership to the Opera Group (BVLGARI) and moved headquarters to Lugano, canton of Ticino, Switzerland. It is now owned by the Morellato & Sector S.p.a, (basically manufacturers of jewellery), in Fratte di Santa Giustina in Colle (PD), Italy, and is no more active in Switzerland.

The Morellato Group now also owns the brands or licenses to use the brands: CHRONOSTAR, JOHN GALLIANO, MISS SIXTY, MORELLATO, PHILIP WATCH, PIRELLI.


From the beginning this brand was oriented to athletes. From many testimonials of this brand are Angela Bandini, Fernando Ferreira "Pipin", Chris Sharma, Simone Origone, Alessandro Ballan, Damiano Cunego, Vittorio Brumotti


Thanks to his unique positioning, which is the result of a mix of innovation and emotional involvement, and of course a persistent communication, Sector No Limits is perfectly related to the several heroes of  extreme sports.

The years 80’s and 90’s are characterized by the athlete’s ventures accompanied by technical and sporty watches, Sector No Limits, which have made several memorable record performances.

The undertakings carried out by this heroes, enter the memory of everyone: Sector No Limits becomes the expression of the synthesis between technical qualities of the product and men extreme sports performance, challenging themselves.

Today Sector No Limits is still connected to those athletes who challenge their abilities to overcome and win their own competition. Consequently Sector No Limits represents, not only a brand close to these athletics, but a real style of life.

A way of life full of adrenalin, success, constant challenge for the exceed of self limits through hard work, training, perseverance, stability and severity in a sport, without an extreme danger, daily experienced with the aim to exceed, winning the most important competition: the contest with themselves, surpassing oneself and establishing new destination and new goals.


country: Italy
city: Naples



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